BMW's revers April Fools' joke

Thursday, April 2, 2015

For April Fools' Day, BMW actually tricked someone into winning a car. A dealership in New Zealand put out a front-page ad in the New Zealand Herald, saying that they're running an "April Fools' Day special," that promised a brand new car in exchange to the one brought in to the first person to walk in the store with the front-page coupon and ask for Tom.

Tianna Marsh was lucky enough to do just that, and walked away with a brand-new $50,000 1-Series BMW.

NZ Herald
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