DOGTV - the first TV channel for dogs

Friday, February 17, 2012

We've seen the first TV commercial for dogs the other day. Well, you'll be surprised to hear they have their own TV channel: DOGTV is a subscription-based digital TV channel that airs 3-6-minute relaxing, stimulating and behavior-improving clips for the watching pleasure "stay-at-home" dogs.
The idea is to soothe the dog's separation anxiety when the owner is at work, and more likely to soothe the owner's feelings of guilt of leaving his or her best friend alone for a while.

"Dogs that are left home alone for a few hours everyday tend to be very lonely, they develop behavioral issues, they are bored, they are stressed and leaving the TV on with proper content gives them comfort. It relaxes them, it stimulates them at times," DOGTV CEO Gilad Neumann tells ABC News.

DOGTV launched on Cox and Time Warner in San Diego this week.

Programming includes dogs playing, dogs riding in a car and dogs sleeping. Animal behavior experts say the dogs probably react more to the sounds than the images on the screen.
WTOP | via
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