Thursday, February 28, 2008
The publishing of a series of ads in a Lego print campaign has caused an international outrage and has led to issuing a public apology and the dismissal of two staff members from Saatchi & Saatchi Advertising China
View more adsWorld-wide outrage aroused on the internet after the publishing of these Lego print campaign ads on Adsoftheworld.com. The advertising company Saatchi &Saatchi China, who was held responsible for creating them claimed the ads were fake and were made without the consent of the company's execs. They issued a public apology informing that they fired two staff members and will take legal action against them. The campaign was called "Rebuild it. Lego"