This is how you promote a plant sale

Friday, May 30, 2014


To promote their upcoming plant sale, the creative guys from Peaceful Belly Farm from Boisie have created a parody video of Blackstreet's No Diggity that catches everyone's attention.
Josie Erskine, who owns the Peaceful Belly farm with her husband, Clay, told the Daily News the whole concept happened organically as the Blackstreet song played while the employees were working at the farm.

When the music started playing, the staff started to each come up with fun ideas like putting sunglasses on tomatoes, she said.

The video came together very quickly as the staff wrote the song in a minutes and they recorded it in a couple of hours, she said.

The group made a storyboard to set a structure for the video but everyone freelanced when they appeared on video -- starting with Erskine, who arrives at the farm, walks into the greenhouse and puts on her headphones.
NY Daily News

Bonus: Making of
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