Infographic: How Legos Licensed the Universe, and Ended Up Ruling Us All

Friday, February 7, 2014

In anticipation of The LEGO movie, which opens in cinemas today, Wired looks at some of the numbers behind the LEGO action figure industry, based on data from Brickset.com.
Lego, pre-millennium: stackable bricks, generic yellow-headed characters, revenue sputtering. Lego today: Crushing the toy industry under its interlocking feet, having overtaken Mattel and Hasbro as the most profitable toymaker in the world. That’s partially due to licensing deals, which, starting in 1999, added icons like Darth Vader and Batman to the mix. Many other properties followed—and The Lego Movie, out in February, features many of our favorite modular heroes meeting for the first time. Here are some of the character lines that helped make it happen.

enlarge

Wired | via


tag-icon , , ,

comment-icon 0 comentarii . permalink .

Follow Blame it on the Voices on Twitter | Blame it on the Voices on Facebook

If you liked this post, you can subscribe to the Blame It On The Voices RSS feed and get your regular fix


0 comentarii:

Post a Comment

Dear spammers! Please note that a nofollow attribute is automatically added to all the comment-related links!

You can use the following HTML tags: <b>, <i>, <a>

Subscribe to: Post Comments (Atom)