Creative advertising of the day: Subway ad shows model's hair blowing around everytime a train arrives

Friday, February 28, 2014

The digital advertising screens on the platform of a subway train station in Stockholm, Sweden, were rigged with ultra sonic sensors, to create the impression that the hair of the models in the ad blows around as though windswept by the arriving trains.

The stunt was performed by ad agency Akestam Holst and production company Stopp for Apotek Hjärtat's Apolosophy products.

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