"Dead Man Walking" - Walking Dead season 2 promotion

Monday, February 20, 2012

FX is creatively promoting the return of the 2nd season of The Walking Dead: a walker shows up in the movie theater at Sandton City mall in Johannesburg, South Africa during a random movie trailer. Wait for it.

Redditor Sam-I-Am-Not kinda nails it:
It seems like false advertising to promote Season 2 with a Zombie. Maybe if some farmers came into the theater and started talking about their feelings, AMC could have found their target audience.
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