'Lifecycle' - 365 days in the life of a bike in NYC

Friday, January 20, 2012

Last year, Red Peak Branding conducted an experiment in NYC: on Jan. 1st they tied a fully equipped bicycle (w/ bells, basket, lights and more) to a post on a busy street in Soho, and took a picture of it every day til Dec. 31st, watching it slowly disappear before their eyes. They combined all the pictures in this time-lapse video:

RedPeak | via
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2 comentarii:

Sue Dunham said...

It took 200 days before it was accepted as an abandoned bike, and therefore ripe for salvage. I'd say NYC is pretty civilized.

Anonymous said...

useless experiment, IMO

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