'Lifecycle' - 365 days in the life of a bike in NYC

Friday, January 20, 2012

Last year, Red Peak Branding conducted an experiment in NYC: on Jan. 1st they tied a fully equipped bicycle (w/ bells, basket, lights and more) to a post on a busy street in Soho, and took a picture of it every day til Dec. 31st, watching it slowly disappear before their eyes. They combined all the pictures in this time-lapse video:


RedPeak | via


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2 comentarii:

Sue Dunham said...

It took 200 days before it was accepted as an abandoned bike, and therefore ripe for salvage. I'd say NYC is pretty civilized.

January 20, 2012 at 4:39 PM
Anonymous said...

useless experiment, IMO

January 22, 2012 at 7:52 AM

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