The Old Spice advertising campain pretty much failed miserably

Wednesday, July 21, 2010


Apparently the Old Spice guy was not persuasive enough:
The Old Spice commercials were a viral sensation, and the Old Spice guy is a celebrity. So why did sales of Old Spice body wash actually drop? Maybe because women are letting men buy their own damn body wash?

According to industry-watching site WARC, the ubiquitous campaign for Old Spice body wash, "The Man Your Man Could Smell Like" actually corresponded with below-average sales.
Jezebel
Follow Blame it on the Voices on Twitter | Blame it on the Voices on Facebook

If you liked this post, you can subscribe to the Blame It On The Voices RSS feed and get your regular fix


0 comentarii:

Post a Comment

Dear spammers! Please note that a nofollow attribute is automatically added to all the comment-related links!

You can use the following HTML tags: <b>, <i>, <a>