Dirty toilet paper ad

Dirty toilet paper ad

Thursday, April 16, 2009

Brief: Promote the fact that Silk soft is 100% recycled and make some awareness on a low budget.
Idea: To communicate that Silk soft is truly 100% recycled we put stickers on standart toilet tissue dispensers on selected public toilets acount Copenhagen.

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3 comentarii:

Art Aiello said...: What agency pitched this idea? I don't care what they say in the brief, the whole purpose of the campaign is to promote awareness via shock value.; April 19, 2009 at 9:25 PM
Anonymous said...: aaa cmon...it's hilarious. Realistic too; April 20, 2009 at 12:33 AM
dw817 said...: That's, ahhm, wrong in so many languages. ☺; July 25, 2010 at 4:34 AM

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