Hello Kitty hospital

A Hello Kitty-themed maternity hospital has opened its doors in Taiwan, aimed at easing the stress of childbirth with images of the popular cartoon character.

From blankets and birth certificates to cots and uniforms worn by staff, every aspect of the Hello Kitty hospital is emblazoned with the feline motif.

Patients are welcomed by a statue of Hello Kitty dressed in a doctor's uniform, before travelling in a Hello Kitty elevator to a pink examination room with Hello Kitty posters on the wall.

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