Lego - Rebuild It: Uninspired Ads

Thursday, February 28, 2008

The publishing of a series of ads in a Lego print campaign has caused an international outrage and has led to issuing a public apology and the dismissal of two staff members from Saatchi & Saatchi Advertising China

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World-wide outrage aroused on the internet after the publishing of these Lego print campaign ads on The advertising company Saatchi &Saatchi China, who was held responsible for creating them claimed the ads were fake and were made without the consent of the company's execs. They issued a public apology informing that they fired two staff members and will take legal action against them. The campaign was called "Rebuild it. Lego"

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