Dirty toilet paper ad

Thursday, April 16, 2009

Brief: Promote the fact that Silk soft is 100% recycled and make some awareness on a low budget.
Idea: To communicate that Silk soft is truly 100% recycled we put stickers on standart toilet tissue dispensers on selected public toilets acount Copenhagen.
via
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4 comentarii:

Art Aiello said...

What agency pitched this idea? I don't care what they say in the brief, the whole purpose of the campaign is to promote awareness via shock value.

Anonymous said...

I didn't like it. It tries to come out funny, but all it achieves is to associate the toilet paper with a dirty butt hole.

Really... Do you want to clean your self with something comming out of someones ass?

Anonymous said...

aaa cmon...it's hilarious. Realistic too

dw817 said...

That's, ahhm, wrong in so many languages. ☺

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